Rose: vase life, season and care for florists
Rose usually lasts 5–7 days in a vase. In season: Year-round. Fragrance: light.
- Vase life
- 5–7 days
- In season
- Year-round
- Fragrance
- Light
- Type
- Cut flower
- Pets
- Not flagged as toxic in our knowledge base — check the ASPCA list for the exact species
Holiday price surges
| Holiday | Market | Dates | Typical price | Stock up |
|---|---|---|---|---|
| Valentine's Day | Worldwide | 2026-02-14 2027-02-14 2028-02-14 | 2–3× | 21 days ahead |
| Women's Day | Chinese mainland | 2026-03-08 2027-03-08 2028-03-08 | 1.2–1.5× | 14 days ahead |
| White Day | Japan, Korea | 2026-03-14 2027-03-14 2028-03-14 | 1.2–1.5× | 14 days ahead |
| Mother's Day | Chinese mainland, United States, Japan | 2026-05-10 2027-05-09 2028-05-14 | 1.5–2.5× | 21 days ahead |
| 520 (May 20) | Chinese mainland | 2026-05-20 2027-05-20 2028-05-20 | 1.5–2× | 14 days ahead |
| Qixi | Chinese mainland | 2026-08-19 2027-08-08 2028-08-26 | 1.5–2.5× | 21 days ahead |
FAQ
How long does rose last in a vase?
Usually 5–7 days, depending on variety, origin and conditioning.
When is rose in season?
It is available year-round.
Does rose get more expensive before holidays?
Before Valentine's Day, wholesale prices typically run 2–3× normal; stock up about 21 days ahead; Before Women's Day, wholesale prices typically run 1.2–1.5× normal; stock up about 14 days ahead; Before White Day, wholesale prices typically run 1.2–1.5× normal; stock up about 14 days ahead; Before Mother's Day, wholesale prices typically run 1.5–2.5× normal; stock up about 21 days ahead; Before 520 (May 20), wholesale prices typically run 1.5–2× normal; stock up about 14 days ahead; Before Qixi, wholesale prices typically run 1.5–2.5× normal; stock up about 21 days ahead.
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